Online Home Business

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Question: What are some of the most effective marketing strategies for a home based business of selling travel?

I have been running a home based online travel business, specializing in trips to South America for about 3 years now. I am still trying to find out the best way to spend the money I set aside for marketing/advertising. I found out that trade shows are too expensive and do not produce results I’d hoped for. Is it worthwile hiring a PR/Marketing consultant?
Thank you
Analia Rupar
Eureka Travel

Answer: Hello there,

You probably do not have the resources (working capital) to compete directly against the major players in the general market. You will need to identify a niche in the travel market in which you can compete. Being a small business means you can adapt to the needs of a specific niche in the market much better than a large business can. Use that strength to your advantage. Find a market niche and exploit that.

Later,